In an initiative to support the Latino family, usually led by la mamá, General Mills, probably one of the top food companies worldwide, developed Qué Rica Vida, an initiative designed to provide Latina moms with relevant lifestyle information and expert advice on Education, Holiday Occasions, Health & Wellness and Family – in a culturally relevant way. But more than that, Qué Rica Vida is a platform created to empower Latina woman. And it’s taken off in such a way that it is sponsoring a ¡Parranda! party in Miami, celebrating its top three blogeras: Ana Flores of Spanglish Baby, Melanie Edwards of ModernMami, and Carrie Ferguson Weir of Tiki Tiki Blog. In this way, General Mills, through it’s Vida platform, nurtures the relationship that began earlier this year more than 30 Latina bloggers were invited to the Miami re-launch of QuéRicaVida.com, as well as hosting Latina bloggers in the Betty Crocker Kitchens at company headquarters in Minneapolis. General Mills also is sponsoring bloggers at this year’s Blogalicious conference This is a fantastic example of not only Latino importance, but blogera power - backed and developed by the $16 billion company that markets brands such as Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, and Green Giant, to name a few.
